Would you like Starbucks now?
This is a 3.5 star rating from the What a Crappy Font Will Do Assignment Bank. I had to choose a well known brand name and as you see, I chose STARBUCKS. Changing the font of the name definitely changes your mind. If it were this font, will you go. Again, I took to word document and played around with the font and screen shot it add it to the blog posts.
Advertisers have a big job just by choosing which font will work and not work. Enjoy!